Colorado’s tourism industry went from rock bottom to a Rocky Mountain high in 2010, setting multiple records for visitations and visitor spending.
According to media reports on the research firm Longwoods International’s study of the state’s tourism business, a whopping 55.1 million people visited Colorado last year, including 28.9 million overnight visitors who spent $8.8 billion – all record figures. Forty-two percent of last year's overnight visitors live in Colorado.
Colorado tourists spent a total of $10.15 billion – a 4.6 percent increase from 2009. Of the 28.9 million overnight stays, 3.5 million were business related.
Visitors who stayed overnight averaged 4.8 nights in the state, with Denver comprising 12.7 million of the state's overnight…