Posted by Admin . on Friday, July 29th, 2011 at 4:44pm.

A home won’t sell itself on its own merits these days. Instead, the neighborhood and the community are becoming big sale factors, according to REALTOR® Magazine.

Reporting on a survey by Better Homes and Gardens Real Estate LLC, the magazine explains that the lifestyle the community and neighborhood offer are an important piece of a home’s presentation.

The survey of more than 1,000 home owners and future home buyers shows that one in five home owners have moved or would like to move to a neighborhood or community that is more conducive to their lifestyle.

And the majority of those surveyed place more weight on lifestyle factors – such as family-friendly neighborhoods or easy access to cultural activities like museums and music venues – when shopping for a future home, REALTOR® Magazine reports.

“While the relation of price to features has become very favorable in many areas throughout the country, ultimately the surrounding community may determine how happy you are with your home purchase,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate, tells REALTOR® Magazine.

Better Homes and Gardens Real Estate based a “Lifestyle Search” tool on its website – which helps buyers factor in community preferences such as arts and recreation or family and community in their search – on the results of the survey.

Other top lifestyle priorities those surveyed say they’ll be looking for in their next home include:

  • Ease of commuting by car – 38%
  • Access to health and safety services –  34%
  • Family friendly neighborhood –  33%
  • Availability of retail stores –  32%
  • Access to cultural activities –  21%
  • Public transportation access –  19%
  • Nightlife and restaurant access –  18%
  • Golf friendly area-access to golf courses –  6%

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