RISmedia put out an article today discussing the evolution and effect technolgy has had on the real estate industry. Accoriding to the article "More buyers than ever are taking advantage of the latest technology and online tools to search for a place to call home. As a result, REALTORS® are leveraging new technologies to better assist their more tech savvy clients."
Here at RE/MAX of Boulder, we have first hand experience with this new market of buyers. One of our REALTORS, Brad Clarkson, received a call from realtor.com asking him if he wanted to be connected with a buyer lead. Who wouldn't? Espeicially a phone lead. The buyer was standing in front of one of his signs, went to realtor.com and was connected to Brad. They closed the deal soon after.
It goes to show that if REALTORS utilize all the resources available, business will find them.