Lead article published in the At Home section of the Boulder Daily Camera on December 18, 2015. Click here for article on Daily Camera website.
RE/MAX of Boulder Truly Means Community: How RE/MAX of Boulder Is Making Home A Better Place
By Darren Thornberry, Daily Camera At Home, Photography provided by RE/MAX of Boulder
Nonprofit Executives (left to right): Brittny Wilson, Development Director, Attention Homes; Jay Kalinski, Broker/Owner, RE/MAX of Boulder; Dana Bacardi, VP of Development, There With Care; Bill Obermeier, Executive Director, Dairy Center for the Arts; Lori Canova, President & CEO, I Have A Dream Foundation; Tom Kalinski, Owner/Founder, RE/MAX of Boulder; DB Wilson, Managing Broker, RE/MAX of Boulder; Hana Dansky, Executive Director, Boulder Food Rescue.
With 38+ years at the forefront of Boulder County real estate, RE/MAX of Boulder Founder and Owner, Tom Kalinski, says that a few years ago he realized that it was “time to make a difference, to recognize the greater good.” There had to be something more to do than sell houses.
So began a new chapter and a new perspective for the company, which has evolved from the seed of an idea to a full-blown charitable outreach arm that partners with local nonprofits, promotes the good work of community organizations, and seeks to uplift people in need in Boulder County.
“We want to redefine what it means to be in the real estate business,” says Owner and Realtor® Jay Kalinski.
The touchstone for all of this is RE/MAX of Boulder’s community news website, the Boulder Source (bouldersource.com). The Boulder Source raises the profile of local nonprofit organizations; covers behind-the-scenes stories about community leaders, volunteers, and local businesses helping to support them; features an event calendar; and provides a directory of businesses, nonprofits, and restaurants recommended by RE/ MAX of Boulder agents.
Community partners spotlighted on the Boulder Source website and social media pages include Attention Homes, There With Care, Boulder Food Rescue, Dairy Center for the Arts, and I Have A Dream Foundation of Boulder County among many other charitable organizations, which are making an enormous and sustained difference in the lives of so many people in need in the community.
One such organization that has benefited from Boulder Source is I Have a Dream Foundation of Boulder County, which helps low-income children achieve academic and life success. Having been showcased on the website and across the Boulder Source social media platforms as well as having benefited from the volunteer and donor support from RE/MAX of Boulder Realtors® was invaluable.
“RE/MAX of Boulder has helped us reach people that may not know about us, for which we are grateful,” says President & CEO Lori Canova. “Realtors® are some of the most connected people in the community. They can introduce us to new people who are moving into the area or to others who may want to get more involved in the community as volunteers or supporters.”
That connectivity to community is precisely what the Boulder Source is for. “Sometimes what we are doing for the community surprises people,” says Jay Kalinski. “But our core value is making our community a stronger, better place. If the friendships we develop within the various community organizations lead to business for us down the road, that’s nice, but it’s not the point. We do this because it’s the right thing to do.”
RE/MAX of Boulder Managing Broker DB Wilson says, “I’m so pleased that we can give back to our community that has been so good to us.”
RE/MAX of Boulder Owner/Broker Jay Kalinski and Owner/Founder Tom Kalinski with Managing Broker DB Wilson
For instance, RE/MAX of Boulder also brings together nonprofits with local businesses at fundraising and friend-raising events, and harnesses the network of RE/MAX of Boulder Realtors® and their clients to volunteer and participate in giving back to the community. Attention Homes, Boulder County’s only emergency shelter for youth crisis in Boulder County, has been part of this effort. Executive Director of Attention Homes Claire Clurman remarks, “I can't thank the RE/MAX team enough for all of their support. The ads, mentions, social media posts and event support have gone a long way in helping us reach our financial goals this year.”
Community outreach may sound fluffy and nice, but it’s a value that’s hard-won, even for a company that is the leading real estate company in Boulder and the top-performing global real estate brand. RE/MAX of Boulder’s agents average 14 years of experience. They sell twice as many homes as their closest competitor. When Tom Kalinski opened this office in 1977, it was only the third RE/ MAX outlet in the country. So with a reputation as solid as the Flatirons and a name known worldwide, what was the impetus for altruism?
Tom: “We decided to be more than a real estate company. On that front, we’ve done it all. We want to be something better, and that choice has led to meeting wonderful people.”
Jay: “The business side is good, but there’s more to life than being number one.”
“RE/MAX of Boulder truly means community,” says Dana Bacardi, VP of Development at There With Care, a nonprofit organization that helps provide vital resources to families with medical emergencies. “By collaborating with RE/MAX of Boulder in a public way, it helps us strengthen our brand. It also shows how bigger companies can work locally by supporting the smaller nonprofits in their communities.”
Boulder Food Rescue is a nonprofit organization whose goal is to create a more just and less wasteful food system. It facilitates the sustainable redistribution of food “waste” to agencies who serve hungry, homeless and low-income individuals while educating communities about food justice.
“What I like about the stories on Boulder Source is that we were able to discuss four different aspects of our approach with Boulder Food Rescue,” says Executive Director Hana Dansky. “This paints a richer picture of what the food waste and food access situation looks like in Boulder.”
For the Dairy Center for the Arts, the nexus of the performing and creative arts in Boulder, the Boulder Source is an “important part of our communications strategy,” according to Bill Obermeier, executive director.
Dana Leventhal is the director of communications and community relations for RE/MAX of Boulder. As such, she intimately understands how – and why – the company can best serve the community. “Our leadership is based on our caring commitment to our clients and the deep connections we have in the communities we serve,” she said. “Our Realtors® are also active community leaders who serve on nonprofit boards, support local businesses, and give to a host of charitable causes.”
As the year winds down and RE/MAX of Boulder plans its community outreach for 2016, the company wants to express gratitude to its agents, clients, and community partners, as well as our readers. “Thank you for helping us serve you, for your support of our outreach, and for helping us draw attention to the great work that nonprofit organizations are doing in Boulder,” said Jay Kalinski.
Readers are invited to nominate community partners on the Boulder Source. RE/MAX of Boulder welcomes your input on local businesses and nonprofits that are worthy of a showcase on the site. While you’re there, check out the Network page, where hundreds of recommended local businesses and restaurants are listed. Lastly, check out the News & Reviews section. You might be surprised to see how many amazing things are happening in Boulder every day! Reach out to Boulder Source at bouldersource.com, on Facebook or on Twitter to share your thoughts on how RE/MAX of Boulder can best serve this community.
For more information on RE/MAX of Boulder or its involvement in the community visit boulderco.com or call 303.449.7000.